Ready to jazz up your curb appeal? Here is an easy 4-step plan: First, consider how the front of your business looks to passers-by. The façade of a building is the single most important factor determining its curb appeal. It’s the first impression that customers will see of your business. Attractive signage, uncluttered windows and fresh paint can go a long way in presenting your business at its best. Next, consider your signage. It should be in plain view and easy to read. It should also be made out of quality materials. Remember the old saying “you get what you pay for” and avoid cheap-looking material. Choose a sign that complements the business district that you’re located in. If you’re in a shopping center your sign should match the size, style and material of the other businesses in the center. And remember to check with your local permit office to learn if you need a sign permit. Take a look at your parking area. You’ll want ample, convenient parking on a paved lot with clear markings. Lots should be well-maintained; potholes should be fixed and faded lines should be repainted. If you’re located in an urban area with lots of asphalt and no trees, consider adding tree islands and evergreen shrubs. This can make a huge impact on your curb appeal while at the same time improving the environment. Remove grass that invariably grows in cracks next to curbs and sidewalks as well as in parking lots. Finally, keep landscaping well-maintained and well-manicured. Updating your business landscaping with simple evergreen shrubs can have a huge impact at relatively low-cost. Consider adding color to your site with knock-out roses. They’re hardy in a southern climate and are being used more frequently in privately-owned commercial projects as well as publicly-owned street medians. If you have Crape Myrtle trees on your property keep the “suckers” – all the new shoots that occur around the base of Crape Myrtle trees – trimmed away. And don’t forget to keep the public sidewalk in front of your business free from weeds, tree limbs and other debris. The Bottom Line For better or worse, your business will be judged by its appearance. Fortunately, your business’ image is within your control. Consider these tips and implement those your business needs and contact Pugh's Earthworks to help with your landscaping needs.